WeChat subscription accounts are similar to a daily news feed and focus on brand communication and to provide information/news. Let’s review the two and clarify which one you need when promoting your business on WeChat. The reason is that the enterprise account is primarily used for internal management of businesses. Today, we’ll look at the subscription account and service account. There are three different official accounts available on WeChat: Besides, Tmall has introduced an invitation-only policy which makes it difficult for foreign brands to sell on the platform unless you have decent revenues and brand recognition in China. This can cost you tens of thousands, and sometimes hundreds of thousands of dollars just in the first year. Promoting your business and selling your products on WeChat is generally cheaper compared to setting up a store on eCommerce platforms like Tmall. Why should I market my business on WeChat?Īs mentioned, WeChat is used by more than 1 billion users, which makes it a gold-mine for businesses who wish to promote their products and services online. This leaves you with the only choice to use domestic versions of these applications, including WeChat, Weibo, and more. Not to forget, keep in mind that WhatsApp, Skype, and plenty of other applications and websites are blocked in China. Thus, many conference calls and important matters are discussed via the application. Not only do friends use the application for informal conversations, it’s widely used among business professionals and top executives as well. If you ever visit China, you’ll notice that it’s crucial to use the app there. Some even claim that WeChat has its own ‘ecosystem’ and users don’t even need to leave the application as practically anything can be found via the application. Nowadays, you can even browse the net, buy cinema tickets, pay for various goods and services, and book taxis through the application. Owned by the large conglomerate Tencent, WeChat has evolved into more than just a social application where friends chat. The application has grown significantly over the years and is used by more than 1 billion people, primarily in China. WeChat is the biggest social application in China and was founded as late as 2011. What official accounts exist on WeChat?.Why should I market my business on WeChat?.How to Promote Your Business on WeChat – Index
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